Grocery and food prices are going up - here’s how to shop to your best advantage. (Dreamstime/TNS)

Noticed your grocery bill getting higher? You’re not imagining it. Grocery and food prices rose by 2.6% in April, the largest one-month jump since 1974 according to the Bureau of Labor Statistics.

Add to that being home more, which means more cooking at home and using more home products and you get a receipt that just keeps getting longer.

For advice on taking the pressure off your pocketbook, it’d be hard to find a better expert than Joanie Demer. Along with her partner Heather Wheeler, Demer is the co-founder of TheKrazyCouponLady.com, a website dedicated to finding deals around the country.

“Grocery is where Krazy Coupon Lady started,” said Demer from her home base of Boise, Idaho. “It’s still the key differentiator in our brand.”

The author of “Pick Another Checkout Lane, Honey,” Demer admits she came to this project as a skeptic. “If something sounds too good to be true, it is,” she said. With every deal her website tests and promotes, she says she “still fills that role” when it comes to verifying that a deal will work.

On the phone, Demer acknowledged that saving takes a “mental shift” for some shoppers. But she was able to lay out some simple tips for the average consumer.

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